# Pricing

Start cheap, scale as your text-to-site workflow grows. All plans ship the same instant SMS pipeline.

## Choose your plan

No card required to get started.

### Free

Perfect for getting started:

**$0**/mo

- 3 builds today
- 1 active site
- Edit by texting
- ara.so subdomain
- Community support

### Pro

Everything in Free, plus:

**$16**/mo

Billed annually

- 200 builds / mo
- 10 active sites
- Custom domains
- Faster generation
- Priority response
- Image uploads

### Ultra

Everything in Pro, plus:

**$200**/mo

- 2,500 builds / mo
- 100 active sites
- Highest model quotas
- Early access to new features
- Dedicated support

## Questions & answers

**What is the right plan for me?**  
Start with Free to try ara.so. Pro is for personal power use and shipping more than one site. Ultra is for always-on workflows and higher-volume building.

**How much does it cost to build and use a site in production?**  
Pro is $16/mo when billed annually, or $20 month-to-month. It includes custom domains, more builds, and enough capacity to run real production sites.

**What is a build?**  
Every time Ara generates or updates your site from a text counts as one build. Free includes 3 builds today. Pro includes 200/month. Ultra includes 2,500/month.

**What are my payment options?**  
We accept all major credit cards through Stripe.

**Can I switch between monthly and annual?**  
Yes — upgrade to annual at any time and we'll prorate the credit. Switching from annual to monthly takes effect at your next renewal.

**How does the SMS billing work?**  
There's no charge for the messages themselves. Standard SMS rates from your carrier may apply. Your plan covers site generation.

**Can I bring my own domain?**  
Yes — Pro and above include custom domains. Just text Ara your domain and follow the DNS instructions she sends back.

**How does Ara use my data?**  
We don't train on your messages. See our privacy policy for full handling details.